Lovely Group – A synonym of success in every field they entered into, let it be in Sweets, Automobile or Education, they have always marked their excellence and this success is a result of high quality deliverables which continues, no matter what the field is. The utmost priority of Lovely Group is to impart simply the best product / service with its high corporate management & streamlined approach, which the group has always followed & for which their success story is their alibi.

Lovely Group, a renowned business conglomerate of Punjab is continuously marching ahead in undertaking different projects with successful milestones already established with its sincere and dedicated efforts. The Group has widely spread business interests ranging from manufacturing of Indian Sweets, Automobiles & Education.

Being a progressive group with strong emphasis on growth, Lovely Group entered the automobile business in 1991 by acquiring the dealership of Bajaj Auto Ltd. for Jalandhar.

 
 

This was followed by another dealership at Phagwara in 1995 & another one at Kapurthala in 2001. The group entered the Four-Wheeler segment as an authorized dealer for Maruti Udyog Ltd. for Jalandhar in 1996, followed by another dealership at Nawanshahr in 2002.

Lovely Autos, by the virtue of strong managerial capability and innovative skills, has set new standards in excellence and maintained market leadership, since its inception.

Today, the name “Lovely Autos” instills a sense of confidence & reliability in the minds of people, thus making it a brand name in its own right.

Lovely Autos has received innumerable awards by the principals (BAL & MUL) as a token of appreciation & applause from the principals.

At Lovely Autos, each of the employees breathes the vision, which is – “To challenge our limits in pursuit of excellence to become the best among dealer organization in the country, not just in terms of volumes & sales but also to be acknowledged as a leader for our people practices, quality of services & commitment to our customers”.


The Mission
Our Mission, "Committed to Customer Satisfaction through Quality in all our operations”.

The Vision
“To Challenge our limits in pursuit of Excellence to become the best among all dealer organizations of the country, not just in terms of Volumes and Sales, but also to be acknowledged as a leader for our people practices, quality of services and commitment to our customers”.

The Strengths

Finance
• Annual turnover of over Rs. 120 crores
• Efficient management of financial resources
• Strong liquidity position
• A++ rating from banking institutions
• Easy access to financial resources
• Amicable relationship with financial institutions
• High level of credit worthiness.

Marketing
• High profile advertising.
• Effective sales promotional activities.
• Emphasis on Institutional & Niche Segment Sales.
• Exclusive vehicle finance cell.
• Lucrative finance schemes.
• Intensified field activities.
• Expertise in exploration of newer segments.
• Innovative and creative marketing.

Personnel
• Professional and Highly skilled staff.
• Efficient staff for field activities.
• Company trained staff with sound knowledge base.
• Workshop manned by qualified engineers, skilled and trained supervisory and servicing staff.
• Customer interaction through Customer Care Cell.

Other Strengths
• Excellent Infrastructure and facilities
• Strong Brand Equity of the Lovely Group
• Highest level of Customer Satisfaction
• Employee oriented work culture
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